A1 Systems sponsors VAS Africa 2014 and presents new Marketing Communication Solutions

A1 Systems sponsored the 4th annual conference VAS Africa 2014, which was held in Johannesburg, South Africa. At the conference the company introduced new Marketing Communication Solution for building wide range of effective strategies to promote operator services. MCS is based on Big Data analysis of subscriber profiles and consumer behavior knowledge.

VAS Africa 2014 as an industry leading event brought together over 500 specialists and top managers of mobile network operators and service providers. The rapid economic growth of African region encourages mobile operators to look for innovative mobile technology partners to success in highly competitive fields of mobile finance, mobile advertising and multimedia VAS services. The most discussed topics at the conference included content monetization, the application of Big Data analytics, penetration of M-Health, M-Education, new Internet-Of-Things implementations.

The demonstration of A1S Marketing Communication Solutions attracted much attention of mobile operators’ professionals. Specially developed set of innovative communication products managed in one GUI interface empowers MNOs to build trusted, non-intrusive and profitable communication with subscribers.

Big Data analysis of subscribers’ profiles and behavior patterns allows implementing personal and contextual based approach to promote operator and VAS services. It drives financial and operation performance increasing customer loyalty and reducing churn.

A1 Systems range of solutions was highly appreciated at the conference bringing a number of potential projects with new partners in the field of mobile marketing, mobile identification and LBS.

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