A1 Systems is launching a new advertising channel for Tcell subscribers based on DSTK-push technology

The advertising channel “Screen Services” is built on its own A1 Systems NaviSIM SDP solution and uses DSTK-push technology. This technology allows to display an interactive advertising message directly to the user’s phone screen.

The peculiarity of this advertising channel is that an advertising message appears even over the locked phone screen and attracts the attention of the subscriber by activation of the backlight. This technology uses a special SMS-message, which is sent to the applet installed on the SIM-card of the subscriber, and is displayed on the screen as an interactive pop-up message. To take advantage of an advertising offer, the subscriber should only reply by pressing “OK” on the phone menu.

A1 Systems solution allows displaying a detailed description of the content and its cost, so subscribers receive comprehensive information and can purchase their favorite tune, clip or image by just one click. It is important that the incoming data messages do not prevent subscribers from using voice communication, sending and receiving SMS-messages, surfing the Internet or using any other communication services.

MNO account director in A1 Systems, Ruslan Ilnitsky, notes that the content-related services traditionally are in high demand among subscribers of mobile operators of Central Asia countries and the use of NaviSIM SPD solution with DSTK-push technology is one of the most effective ways to promote them.

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