A1 Systems has increased profitability of MTS USSD-portal in Ukraine by 40%

As part of the project, the unique advertising technology IdleScreen has been implemented in commercial operation. This technology allows displaying a short static text string directly on the screen of the phone. An advertising text draws an attention of a subscriber whenever he uses his phone to perform any action. At the same time, the text string does not cover any functional elements necessary to the user, requires no additional screen space, as well as does not bother the user with an untimely beep and does not make him carry out additional actions.

IdleScreen technology can be used for target advertising, promotion of new products and services of the operator or for informing subscribers about important events. As any SIM – based solution, IdleScreen works on almost all mobile terminals without restrictions.

In this project the technology has been used to promote services of MTS USSD-portal. Within a month, MTS subscribers regularly received information about new USSD-based services. The own experienced team of professionals, who ran the project, allowed A1 Systems to increase showcase revenue by 40%.

MNO account director in A1 Systems, Ruslan Ilnitsky, notes that A1 Systems solution portfolio has SmartScreen solution, which also uses the same IdleScreen technology, and that this project demonstrates once again the effectiveness of this technology as a tool, which enables mobile operators to increase revenue from value added services significantly.

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