In April 2012 MTS accomplished the evaluation of its USSD-options popularity. The results proved that at least one of A1 Systems’ services was among preferred for 78% of responded subscribers.
The range of А1 Systems’ services by their popularity:
- News (55%);
- New music playbill (50%);
- New movies playbill (50%);
- You’re eyewitness (44%);
- Video news (39%).
To achieve such recognition for its services, A1 Systems continuously collects the information about users’ interests, preferences and behavior. The rush to deliver the best possible content for the subscribers of МТS and other carriers is the key for success on the mobile VAS market.