A new Entertainment Center for Rostelecom/ETK subscribers on the basis of A1 Systems ICB-platform

Since December 26, 2011, Rostelecom/ETK subscribers can enjoy a new entertainment service ‘ETK Express’ developed on the basis of A1 Systems ICB-platform. The project has become the successive stage of cooperation between A1 Systems Company and mobile network operators – members of national telecommunications company Rostelecom. Thanks to this cooperation services based on A1 Systems platforms are available now to more than 10 mil subscribers.

ETK-Express service allows subscribers to get videos, music, games or pictures of their interest. From 9 a.m. to 10 p.m. subscribers receive teasers displayed on phone’s idle screen with the description of content available and its samples. The subscriber can get additional information or content by simply choosing OK option. Interactive teasers do not hinder receiving and making calls, sending and receiving SMS and MMS or using the Internet. The service provides flexible customization of broadcast channels, so that subscribers would receive only information they need and no undesirable ads.

ETK-Express service is implemented on the basis of ICB-platform provided by A1 Systems Company. A1 Systems ICB-platform is a complex solution for creating interactive broadcast services. Services developed on the basis of A1 Systems solution make it possible not merely to download the content from the message received, but also to browse interactive menus of unlimited nesting. This results in advancement of promoted services.

“We have supplied the Rostelecom/ETK Company with the platform for developing ETK-Express service, as well as provided content management in cooperation with the partner company Content-PM. The fundamental principle of A1 Systems Company is increase of operators’ revenue by providing high-quality content and services of subscriber’s interest. That’s why the amount of broadcasted messages is limited for this or that service and about 30% of content is free of charge”, Ivan Evdokimov, CEO at A1 Systems, commented.

“Innovative focus of our company implies active development of additional services for subscribers. We appreciate the support from A1 Systems team thanks to which the interactive service ETK-Express has been launched within the shortest time possible”, Irina Popova, First Deputy Director General and Business Director at ETK CJSC, says.

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