А1 Systems helps MTS subscribers to find their love

In May, 2012 one of the largest Russian MNOs, MTS delegated the management of «Dating» USSD-service to А1 Systems.

A1 Systems has been successfully supporting and developing the services at the branded portal МТS Russia (*111#) since November 2010, and the services were recognized by mobile users. That’s why one of the most popular services of the interactive МТS portal – «Dating» – is now supported by A1 Systems.

In addition to the management А1 Systems also optimized the service. Thoroughly analyzing users’ needs the engineers worked hard to make the service more interesting and attractive. That’s why А1 Systems enriched «Dating» service with new modern features, such as adding friends and blacklisting. As a result, subscribers admitted new level of comfort and usability of the service. In addition the «Dating» became more affordable for subscribers because of new subscription based pricing model.

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