А1 Systems launches new solution for targeted SMS-communications with customers

A1 Systems, international developer of technological platforms for creation and management of carriers’ service delivery portals based on STK/DSTK, USSD and (I)CB technologies, announced today that it has finished the targeted SMS communication campaign for “AlfaStrakhovanie” group of companies.

During the campaign potential AlfaStrakhovanie customers, subscribers of the Russian mobile carrier MegaFon received SMS-notifications about special offer on AlfaStrakhovanie car insurance when they were located in the range of around 300 meters of a car dealer center. The SMS-notifications were sent only to subscribers who previously approved such communications.

The campaign was carried out based on the newly launched geo&profile targeting solution by A1 Systems.

A1 Systems Managing Director, Ivan Evdokimov said:”We have a long-term partnership with the AlfaStrachovanie group that includes a project on SMS-notifications for AlfaStrakhovanie customers back in 2010. We are glad that our new solution for geo&profile targeted communications was launched in cooperation with AlfaStrakhovanie.”

“Benefits of targeted communications are indisputable, – said Arsen Dallakyan, Head of Marketing and Business Development in Moscow Region, AlfaStrakhovanie. – A1 Systems’ solution helps increasing the efficiency of our promotional campaigns, while at the same time lowering the level of infoglut and thus caring for customer loyalty.”

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